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Voices Across IASK

Michelle Greenwell, CanBeWell — Canada

Creating space for a new conversation about wellness

Some conversations leave you with a sense of possibility. Speaking with Michelle Greenwell, that feeling comes through in her enthusiasm for the people around her, the knowledge they carry, and the doors that are beginning to open.

As President of the leadership team at CanBeWell, Michelle is helping bring together experienced practitioners, emerging professionals, and new ways of communicating about BioEnergetic Wellness. Throughout our conversation, one thread keeps returning: what becomes possible when we share our knowledge and move forward together?

Michelle, how would you describe your role at CanBeWell?

I like to refer to myself as the President of the leadership team. It is a team that has brought us to where we are, and it matters to me that my title reflects that.

We currently have around 80 members. Several have recently retired, so we are turning our attention towards the next generation. At the same time, we have a wealth of expertise within our organization: years of practice, program development, and publications. There is so much knowledge to share.

We offer general and full membership, alongside standards of practice for students and professionals. This gives people different ways to participate and find their place within the organization.

What is happening within CanBeWell at the moment?

Much of our recent work has focused on helping people understand who we are and what we do.

That has included publications such as “BioEnergetic Essentials: An introduction to simple self-care tools to create ease and calm in your world,” and our collaboration with IASK on the book “Mental Health in the Workplace: A BioEnergetic Wellness Toolkit for Daily Self-Care.”

We have also been developing abstracts, writing journal articles, gathering research, and looking closely at the terminology we use. This process has helped us articulate our work more clearly. We are now bringing that into video, too, so that the public can get to know us more easily.

Another meaningful initiative is our Legacy Leader Awards, which we introduced in 2024 to honour contributions to our organization. As we look ahead, we also want to recognise the people whose work has brought us here.

How do you help members feel connected and supported?

Our monthly newsletter brings together resources, updates, and news from around the world. We also include our partners and affiliates, recognising their work and helping members see the wider community they belong to.

Then we have our monthly community chats. These are opportunities to explore a topic together, ask questions, and share resources. New members can meet seasoned practitioners who bring a great deal of wisdom and experience. We are there to help each other. Someone may have a question or be searching for a resource, and together we explore it. Those conversations are always interesting.

We have also introduced webinars to build practical skills, particularly around marketing. With professional support, members have been learning about videos, photographs, and social media posts—ways to feel more confident sharing their work.

You spoke about finding a clearer language for wellness. Why does that matter?

People often begin their search with the difficulty they are experiencing. They look for information about a particular condition or symptom. Finding language that helps them discover our work is a challenge.

We have been asking how we can also speak about being well: how people want to live, what they want to participate in, and what support would help them move towards that.

For us, BioEnergetic Wellness offers a way to have that conversation alongside conventional healthcare. It gives us an opportunity to describe our perspective more clearly and help people understand what we bring.

There is also an exciting new development in your own work. Would you tell us about it?

I have been appointed Department Head for the new BioEnergetic Wellness degree program at the Complementary and Integrative Health College at Akamai University International, where I completed my PhD. This will begin with Masters and Doctoral degrees and expand to a Bachelor of Science program.

We are developing new programs, with the aim of launching in January. What excites me is the opportunity to create an educational pathway that begins from a wellness perspective.

It has also prompted us at CanBeWell to consider our five-year plan. Where are we heading, and how can we support people who want to make this their profession?

There is a sense that new space is opening for these conversations.

Where else do you see possibilities emerging?

We are welcoming international connections, including people who use their specialized kinesiology tools through the arts.

Music, singing, drama, art, and engagement with nature offer further ways to explore wellness. They are also things people already love and participate in every day.

I see great potential in the neuroarts perspective and the research around it. It opens another conversation about how our work can connect with everyday life.

When you look ahead, what gives you hope?

The opportunity to develop a university program gives me hope—the openness to consider another perspective and create space for it.

Many of us have found wonderful programs such as Touch for Health®, Therapeutic Touch®, Brain Gym®, and LEAP® to name a few. We know how much these tools have meant in our own lives, and we want to help them reach the people who could benefit from knowing about them.

I would love people to discover self-care as something that can bring possibility and momentum into their lives.

Someone once said that once you know these tools, you can never go back. That has stayed with me. We carry that knowledge forward, and we can help make the future brighter by sharing it with others.


As we finish our conversation, I am struck by the way Michelle brings people and ideas together. Experienced members and new practitioners, education and the arts, personal discovery and shared knowledge—all have a place in the future she describes.

Thank you, Michelle, for sharing your enthusiasm, your perspective, and the possibilities taking shape within CanBeWell.

Interview by Sabine Rosén for Voices Across IASK. 

Voices Across IASK

Sweden: Building Bridges for the Future of Complementary Health

Country: Sweden
Interviewee: Desiree Blomberg
Role: Secretary General
Association: Kroppsterapeuterna (The Association of Body Therapists, Sweden)
Members: Approximately 3,700 members, including kinesiologists and other complementary health practitioners

This month, we visit Sweden and meet Desiree Blomberg, Secretary General of Kroppsterapeuterna. We spoke about current priorities, political advocacy, accessibility to healthcare services and what gives her hope for the future of the profession.

Sabine:

Tell us a little about yourself and what is currently happening within your association.

Desiree:

My name is Desiree Blomberg and I am the Secretary General of Kroppsterapeuterna in Sweden. My role is highly operational, which means I work closely with our team of four employees on a daily basis.

Like many associations and organisations in Sweden, we have experienced a decline in membership during recent years. Today, we have approximately 3,700 members, including kinesiologists and many other complementary health practitioners.

A great deal has been happening within the association. For several years we focused on strengthening our internal infrastructure by updating our membership systems, website and financial systems. Now that these foundations are in place, we can devote more energy to the issues that matter most to our members.

One of our key priorities is political advocacy. We are very encouraged by the fact that politicians are increasingly willing to listen to our perspectives. We have met representatives at national, regional and municipal levels and have had discussions with most of Sweden’s political parties.

One important issue concerns VAT rates. Today there are significant differences depending on the type of service provided. Exercise and physical training may be taxed at a lower rate, while complementary health treatments, nutritional counselling and coaching are generally subject to 25% VAT.

We believe this creates unnecessary barriers for both practitioners and clients. Health services should be accessible to more people, and practitioners should be able to build sustainable businesses. We would like to see a fairer and more consistent approach that recognises the value of preventive and complementary healthcare.

Accessibility is not only about recognition; it is also about affordability. Even when support systems exist, many people still struggle to afford the services that could help them improve their health and wellbeing.

We understand that change often happens step by step. That is why collaboration is so important. We need ongoing dialogue between practitioners, associations, policymakers and other stakeholders to find practical solutions that benefit everyone.

International cooperation is also becoming increasingly important. Through organisations such as IASK, we can learn from one another, exchange ideas and strengthen professional relationships across borders. We see great value in continuing to develop these international connections.

Sabine:

What gives you hope about the future?

Desiree:

I am very optimistic about the future.

Just yesterday, I met with our newly elected board for the first time. The level of energy, enthusiasm and competence in the room was truly inspiring.

I also see growing engagement across many different professional networks and organisations. More people are willing to collaborate, share knowledge and support one another.

Perhaps most encouraging is the growing interest from politicians. During the five years I have worked at the association, I have seen a clear shift. Conversations that once felt difficult to initiate are now welcomed.

In fact, I have even been invited to participate in discussions during Almedalen, Sweden’s largest political forum. To me, that is a strong sign that our profession is increasingly being recognised and taken seriously.

The combination of strong leadership, committed members, growing collaboration and increased political interest gives me great hope for the future.


A Voice from Sweden

Thank you, Desiree, for sharing what is happening within Kroppsterapeuterna and for highlighting the importance of collaboration, accessibility and advocacy.

Through Voices Across IASK, we continue to share the stories, initiatives and experiences that strengthen our global kinesiology community—one voice at a time.

Highlights from the 2019 conference

A few highlights from the 2019 IASK Conference in Moscow

The conference schedule was a balance of presenters from Russia and from the rest of the world with all presentations translated into both English and Russian. I particularly enjoyed the range of topics presented – over the three days, we learned abut primitive reflexes, balancing the quadriceps, movements for recovery, creative leadership, research, working with pregnancy, the 5 pillars, Astrolochi and more! Click here for the full listing of presentations and speakers.

One evening we did a bus tour through the city, learning about the history of Moscow and visiting several beautiful sites including the Cathedral of Christ the Savior, the University, the Red Square and St. Basil’s Cathedral. Post conference workshops conducted by Wayne Topping, Marco Rado and Brenden O’Hara were inspiring and informative. Several of the conference attendees then went on a trip to St Petersberg for a few days.

Conferences like this offer us opportunities to learn and grow together – to become better practitioners and to make friendship with others in our field. We hope to see you at a conference in the future!

Join the upcoming KF/IASK conference in Oxford 14th to 16th of April!

 

 

  • Join the upcoming KF/IASK conference in Oxford 14th to 16th of April!

Inspire yourself by connecting with others in the kinesiology profession, and also benefiting from the speakers knowledge. Some of the speakers will also offer workshops. Click here for details.

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